When it comes to building suspense, nothing beats the notion of creating that misleading conversation and then pull off a completely in the face brand message. Kirshenbaum Bond Senecal+ Partners, USA created these commercials for the Diesel BMW 3 series. These ads are not only amusing, it also appeals to the established working adults by the context of their conversation and setting. Check out these two commercials and witness the power of building suspense to deliver the brand message. Not forgetting to inject some humor as well.