Movies on the phone

harry_life_cinemas_aotw
Harry Potter
life_of_pi_life_cinemas_aotw
The life of PI
nemo_life_cinemas_aotw
TED
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Finding Nemo

 

These are pretty interesting ads from Corporacion / JWT, Montevideo, Uruguay. Does these icons look familiar to you? Yes, i am sure they look like the ones on your iphone. Apparently, it is a great way to advertise a product if you can bring that relation stronger to your audience by using things they are familiar with. In this case, the icons on the iphone. A nice and easy way to let our audiences see the message behind each ad. It is an effort to advertise the new Life Cinemas app on mobile. The headline goes:

“The movies you like, now on your phone. The new Life Cinemas app.”

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