These days more and more automobile commercials are trying to break the norm of showing just a car right smack in the face with some really cliche catchy copy. At the same time there are also commercials which are way too over the top. They do not deliver the product message clearly and communicates the products facts that are not entirely true. KIA has done a commercial that is actually quite beautiful. Publicidad Tere Suarez, Puerto Rico, the advertising agency which did this commercial for the KIA Soul had one message in mind – Awaken Your Soul. We see the vehicle brisk through the jungle effortlessly and quietly. Slowly awakening the living souls hiding within the forest. A tad mystical yet coupled with true elements of nature. This commercial is both pleasing to the eye and showcases the product features.