MINI Roller Coaster

Having the ride of your time on a roller coaster is something most people have embedded in their lifetime memories. The thrill of the ride and the adrenaline rush is unforgettable. Well, the MINI wants to give you the exact feeling. But this time, we are riding on their MINIs. A rather smart and bold idea to have people sitting on top of the cars with seats that resembles the roller coasters. We see a row of MINIs dashing across the streets, making turns at the roundabouts as well as parading in the city before it comes to a halt at the traffic light. Then there were curious faces from the passerby and the screaming expressions of the passengers. Pretty awesome idea. A nice way to put more attention on the brand.