Tender? You bet!

For those who snacks a lot, there is a high chance you are also a chocolate lover. They say, the last bite is usually the best out of the entire chunk. Well, Milka, the chocolate brand of Mondelez, gave French people a choice to take back what belongs to them in a very interesting way. Milka is giving the French people the option to go online and request that they get their last bite of chocolate back. What they did was to package each and every pack of chocolate with one square of it missing. Upon opening the wrapper, you get a code which you can go online and request your missing chocolate by activating it. With a call to action : “Date to be tender”, they are challenging the French people to claim back their chocolate squares. Eventually, the missing square will be mailed back to them! An interesting campaign with great engagement. Both offline and online. Nice.