Shade up the buses

A simple idea can bring about effective results. Sometimes it is not just about the creative budget. It is about bringing the experience right down to the consumer. I do sometimes start off my work with the “What If” question. What if I could brand Ray Ban glasses simply by giving the public the experience of using one? Ray-Ban Belgium and DDB has teamed up to launch this simple campaign by decorating public transportation with tinted window panels to communicate across the message for promoting Ray-Ban’s polarized color lenses. Cool idea.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: