I have people telling me that the digital frontier is so near yet so far. With people having doubts in technology and their resistance to changes, it takes a lot more convincing to get them moving. However, the good news is, whether one likes it or not, technology is here to stay and is going to change everything you once think you grasped into something completely unimaginable. That’s the beauty of technology. And, we see that McDonald’s is taking this to their benefit by coming out with the NFC Concept Table. It is the first of it’s kind, launched in Yishun, Singapore. Awesome work from the conservative island of Singapore. It is on it’s experimental stage and would rollout through the entire Asia with families who owns NFC enabled smartphones as their main target audience. The work is aimed at providing kids with a unique yet interactive experience while dining at McDonald’s.
The technology is created by hiding NFC tags under the table which forms up to an entire experience. It allows for kids to have a ‘drive’ around on the table. The best and fun part of the game is the different challenges they face and stories that comes along. It also gives them something to look forward to as they learn to unlock the next part of the game through each of the individual tags. Very interesting and innovative work from Singapore. Thumbs up.
Zack Chia 