Nike, you just did it again

I am getting increasingly jealous of the work that Widen + Kennedy is producing. They are not only amazing, they are beautiful and inspiring. Again, more virally impactful work from the agency. This time round, we have NIKE producing a viral video of how they engage athletes to produce their posters. We coordination, anticipation and enthusiasm in the process of how the movement posters were made. All in the factory where there were print presses and sports facilities. This is brilliant work at it’s benchmark again. Check it out.