Give shape to the Mercedes Benz

This commercial is too cool to be missed. Creative work by BBDO France for Mercedes-Benz, revealed the Mercedes being chiseled to shape by a mixture of different people. We see skateboarders, singers, dancers, horse jockeys and even a boxer. I love the idea of ‘shaped by sensation’, and how they translate this rather difficult message into a beautiful and creative execution. Check this cool video out.

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