Carlsberg have been very active in their advertising for the last couple of months and this time round, they did another really crazy stunt. They wanted to give the fans of the Premier League, a taste of what it feels to have a roller coaster ride to the Premier League. In doing so, they actually used a real roller coaster and they had the fans, commentators, players etc to take the ride. As you can see from the video, it turns out to be rather outlandish. However, it is just as crazy as the brand would love to go. It is filmed near Amsterdam at Walibi Flevo, in the Goliath for 2 full days. Awesome.