Do not underestimate the power of billboard advertising. As it may seem to most marketers, it is just a traditional media where most assumed and abuse the theory of the 3 second visibility rule. Yes, I concur that commuters take a short glance at billboards while some don’t even bother to. However, one should also remember that even the billboard has potential to garner unprecedented attention when used correctly. It actually visually stuns your audience to a certain degree that they might even stand and awe at it. Some might even take a picture and before you know it, they have shared it on their social accounts. Love Designs’, a Manchester agency thrives to capture the imagination and attention of the general public with their very impressive minimalistic billboards. From the example above, you can see how impactful they are when placed strategically, accompanied by impressive creative ideas. Their main objective is to create practical ads to mold into city environments.
“In today’s world advertisements are everywhere so we need to get more and more creative to get noticed.”
It is imperative that marketers and advertisers step up their game on the use of traditional media to complement the evolving trends of digital instead of ditching them and losing out more and more effective channels of advertising.
Zack Chia 