Social Currency

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Have you heard of Trinity Kitchen? Well, its an indoor street market that is located in Leeds. One of the interesting way of paying is through the use of ‘social currency’. Here Trinity Kitchen tap on that concept and approach their new promotion with a creative twist. Instead of paying for a rickshaw ride, people get to ride the rickshaw simply by tweeting to the pay system. In other words, you exchange your tweets for a ride. This potentially generated a lot of hype about the brand. It drove more topics that led to conversations online. Interestingly, the market’s unique offering comprises of five vendors who were chosen to offer their products at the indoor market. These vendors were picked by Richard Johnson, the creator of the British Street Food Awards. Exciting.

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