When you bring an activation idea into reality, the effects can sometimes be rather passive. This time round, SGX explores that with a little experiment and to my surprise, the result turn out to be rather interesting. You see people getting approached and they go into a negotiation. Hmm, does this sound like the recent Heineken activation? Well, this time round, its about the last bottle of beer. So long as you bargain your way out for something, you are a born trader. Best of all, this campaign was brought over to Hongkong, Thailand and Malaysia. Check it out!