Branding has always been one of my keen subject. This video for Lyod Grossman sauces had an artistic sense to it. For a start, I believe videos like these should place significant emphasis on the product they are selling. Again, most of us would have expected that and doing so would just flow with the norm. However, coming out with something different, something you wouldn’t expect, creates curiousity. Here, we see the product being sold, the script telling us about the sauces and it’s taste, at the same time we see a different way of interpreting that. Fascinating.