It sure feels good to do great creative work. Which is why branding works has been one area which I have been very keen to explore for my career in the creative line. I believe that the source of a creative product comes right from it’s initial spark. With the premise that a brand possessing strong identity is ultimately the results of a great brand strategy, brand building is an essential part of your initial product life cycle. J Hornig has lately done some really nice work. A long established brand that is still willing to go the extra mile to give their brand a little refreshing. Such effective branding work. Check out what they have done from the pictures.