Once again we witness a larger than life installation by advertising agency Molotov, São Paulo, Brazil. With a tagline “Do you see how smoking disrupts your life?”, I question how it would evoke the audience to fully understand their messaging. Nonetheless, the idea of having the huge cigarette butts does play a part in disrupting the ease of flow of traffic. In a way, it does create a disruption.

3 thoughts on “Disruption

  1. I agree with you – I doubt it that everybody gets the message. However, I think this strategy is effective nontheless. These huge cigarettes don’t look pretty, so one automatically assumes that it’s a campaign against smoking.
    The main aim of guerilla marketing campaigns is to get attention. They sure did a good job here.

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