I refer to a post on CB, Creative Bloq. This article gives a really interesting insight into the type of packaging to use to make your package stand out from the clutter. Obviously, the idea of coming out with interesting packages has always posed a problem for most art directors. Since a lot of creatives are mainly focused on ideation for above the line marketing purposes, a huge percentage of creatives tend to lose their touch in design, brick and motar design aspects. A nicely done up brochure with great copy and good visual direction will see itself in the bin right away if the package doesn’t appeal to the receiver. He/she wouldn’t bother opening it up to view the contents. So i think it is great advice to start to be in the know for what’s really cool and fascinating as a package.
Check out the article here: Creative Bloq. It gives great insights on the type of packaging that you could explore. Here are some of the visuals taken from the site. In a nutshell, it talks about using different approaches:
1. Stamps and seals.
2. Interesting colors.
3. Unique boxes.
4. Materials.
5. Sizes, shapes and textures.
6. Small bite sized packages.
Ok, have a read and see if you can come out with something amazing to jazz up your package next time.
Zack Chia 