Winter Wonderland

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Let me guess – It is Nike and it is a piece of awesome work. The answer is none other than kick ass creative work from Wieden + Kennedy Portland. I’m always right on this one. Nike has been making truly wonderful works partnering their creative agency W+K. There is this one thing about christmas that gets us going – the festive joy that binds our elated spirits together. This whole emotional aspect of the season induces bonding and that leads to opportunities to create that message for most brands. They can leverage on this to compete and place them ahead of their competitors. So, let this case study be a good one to you if you are one of the guilty ones who haven’t been planning for your christmas marketing efforts. In this new installment of Nike’s strings of awesome commercials, W+K places emphasis on selecting Nike’s elite athletes and have them in action in winter, while they hum and sing along their own interpretation of “Walking in a Winter Wonderland.” This video, directed by Rupert Sanders places it’s focus on the athletes’ determination to achieve success regardless of any harsh situations. Enough talk, check out the video peeps.

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