Package yourself properly.

119045_1_600 219308_1_600 135219_1_600 215432_1_600 157368_1_600 163408_1_600 186294_1_600 193014_1_600 223322_1_600222937_1_600

How many times have you entered the door to a client presentation and have the client challenged you to your design? Unknowingly, they might sometimes appear to have challenged their own brief, which can be extremely appalling especially when you met someone who just can’t seem to differentiate between what’s blue from pink. I have for most occasions done work for clients who are clearly unaware the significance of a great visual identity. Immediately they would jumped into a frenzy when they see something they either did not see before or it just isn’t what they would expect. Great design requires courage of acceptance. And a great design makes your product prominent. Taking the center stage on a clustered rack of products. You want to look like you would be taken off the shelf the moment you have been placed on. So bear in mind, a good design identity is just as important as your logo. I refer to a great post from trendhunter with 76 impressively designed packages. Check them out here.

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