There’s simply isn’t a lot of fashion designers out there like John Varvatos who embraces the idea of making imperfections, perfect. A lot of designers claimed inspirations from rock bands and epitomizes their labels with the likes of such bands. In my opinion, they were merely endorsing these musicians. John actually made this campaign a part of his career and life. To him, KISS was the essence of rock ‘n’ roll. They were his super heroes.
Here are two extracts from adage.com:
“The idea was to do something that was against the grain, groundbreaking, and disruptive. KISS are all of the above and that’s what rock ‘n’ roll is supposed to be,” said Mr. Varvatos via email from Milan, Italy
The feeling is mutual. “John Varvatos is the epitome of rock ‘n’ roll fashion and we couldn’t be more honored to be a part of his legacy,” said Paul Stanley of KISS in a statement.
John surprised the audience at the Milan Fashion Week with a stunting performance by KISS at the end of the fashion show. His collections has always been a favorite of mine and personally, I think he has done a good job delivering a range of beautiful suits and tailored ready to wear collections which any man can pull off with a touch of class. This time round, he describes his works as “a return to elegance” accompanied by dressy aesthetics with intricate detailing like textures and fitting silhouettes. Check out this campaign and the art direction surround it. It is fantastic. With Danny Clinch shooting the campaign on a monochromic art direction, featuring images from Brooklyn’s Dumbo neighborhood and the Manhattan Bridge, the visuals were truly well delivered. Nice work there by John Varvatos, for featuring such great campaign work inspired by KISS’ 1975 album ‘Dressed to Kill’.
Zack Chia 