I thought this was a fascinating piece of work for Schwartz. Advertising agency, Grey, London did a splendid job arousing taste with visuals. They produced a video with smoothing background music accompanied by mind blowing visual effects of spices exploding upwards out of gunny sacks. Sometimes, the deliberate mismatching of subject matters, e.g: in this case, ‘seeing taste‘ can be conceptually inspiring. Check out this video, “The Sound of Taste” for Schwartz.