Outdoor activations can be extremely engaging, especially when the public is involved, it gives brands a huge leverage against their competitors in terms exposure. Recently, we have seen lots of amazing work coming from Lola, Lowe & Partners, Madrid Spain. Check out their latest work where they create ‘Invisible Ramps”. The message, “Take your city back” for Nomad skateboards, was skillfully crafted. One of a kind, the invisible creates a rather interesting skateboarding experience for on going passer bys.