The moving shop

xhex-bus.jpeg.pagespeed.ic.fL_AS8NmLi229972_3_600 229972_4_600-1 229972_6_600 229972_5_600 229972_8_600

Surely you have seen me posting outdoor mobile cart ideas like this before. As much as how brands detest the idea of having greater brand recall using media with massive attention, they conceded that such approaches usually resulted in favorable points of integration for campaigns.

The Hex Bus,  a 4-wheeled mobile retail pop-up, spots a radical retro 1963 Volkswagen “Splitty”. The shop mainly stocks Hex brand’s tech accessories and products. While the bus travels around the states, offering its products to the people everywhere it goes, it inevitably offers consumers an unique experience. Compared to the usual physical store, it provides this level of closeness with its consumers. Lets just say a lot of creatives tend to propose ideas that gives you such brand awareness. In doing so, it becomes worthwhile to note that possible high impact advertising can be achieved. Integrating channels of marketing like social media, online and outdoor in the grapevine of integrated marketing, we leverage on retail mobile channels like this. It is also easier to disseminate information down to consumers in a much more ‘convincing’ manner when you have blend yourself into their daily routines.  Don’t look forward to a groundbreaking idea, look towards a well received idea instead.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: