Whats more powerful than a message that requires no copy at all? The reminiscent habit when one enjoys KFC is undoubtedly unique. Ogilvy & Mather, Johannesburg, recently did TV commercial for KFC featuring a story of a foreign student studying in thailand. The world knows no boundaries. Especially when you are at a place that serves food you had back home. This feeling of nostalgia generates warmth in the hearts of many. With a simple lick of the fingers, one immediately gets the message. The video ends with the girl having a hearty meal with great camaraderie in KFC. Of course, we see her licking in fingers.
2 thoughts on “Finger licking good”
I thought that was a great commercial. No text, no dialogue, but every powerful. What did you think?
Yes I agree totally. A message is only that powerful on the premise it requires almost no additional work to enforce.