Kevin Roberts, Worldwide CEO of Saatchi & Saatchi once said that the power of brands is in their ability to trigger emotions within consumers. Emotions is a strong word with the power to trigger an action. And Duracell displays that kind of motivation through their heated bus shelters. In this chilly weather, they brought heat to people using their heat empowered bus stop shelters. A smart idea within a smarter idea. In order for you to activate the heat sensors, they encourage people to ‘connect’ to themselves by holding their hands. As you clamp within the shelter, you experience warmth. Nothing comes close to beating the cold in this weather. Great work from Duracell.