3 billboards in 1

An idea so original deserves its seat here. Check out IKEA Germany’s latest offering together with German ad agency, Thjink in collaboration with production studio, I Made This. They jointly created this amazingly creative billboard. I love outdoor advertising. Especially those that shouts creativity. Simple billboards might not mean anything, but so long as it cleverly executes the communication message, it brings about massive amount of attention. This RGB billboard uses cyan, magenta and yellow and through the usage of interesting overhead lights like red, green and blue, it reveals 3 different headlines. Consequently, this resulted in IKEA’s clever use of this ad space by leveraging up to 3 times the size of a small 9 meters billboard to 27 meters! IKEA has been producing creative work and innovative brand experiences, the brand epitomizes great quality work through restricted media and resources. A truly remarkable brand who deserves such a strong following thus far.