Cross selling marketing has been one of the most used approaches that marries both desires and demands. It creates an opportunity or platform for consumers to engage in the brand together with another brand through an immersive experience. Uniqlo’s recent collaboration with Starbucks can be considered one of the most ingenious strategy. They opened the curtains revealing a mini Starbucks outlet in their flagship New York City outlet. Together with a well furnished second floor which features nice sofas, tables and other furnitures, it contributes to a snazzy interior. Thus, drawing a huge amount of shopper attention. Together with iPad stations, a nice cozy ambience gave shoppers a really cool experience. Check out the art direction, featuring the design of a musesum where there are artwork collections from Andy Warhol, Jean-Michel Basquiat and more.
Zack Chia 