Designing the classifieds isn’t something new. Despite many advertisers being oblivious of such creative approaches towards interesting classified ads, they remained highly effective in their own category. The traffic towards classified ads has steered relatively low, as digital is slowly replacing traditional means of advertising classifieds. However, it is pretty interesting to see something new once in a while. Columbia-based creative director Felipe Salazar did a rather special newspaper ad for Corona Kitchen. What he did was to position the text under certain perspectives where we optically see the ads in three-dimensional. While I wouldn’t say this is an effective strategy, it is certainly a good way to create some freshness.
Zack Chia 