Colors colors colors

If it’s IKEA, you just gotta love it. With the avalanche of zany yet provocative campaigns from the furniture giant,  it is no wonder it receive such great support from it’s supporters. Effective communication through creativity is the cornerstone for most of the works produced by IKEA. As much as I recalled, innovative approaches to traditional media seems to be prevalent in a lot of IKEA’s campaign. With less costly media placements, they attempted and successfully garnered high traction. This time round, they again push the boundaries of traditional outdoor advertising. Executed in Belgium, witness how these lovely colorful bus stop billboards actually captured the public’s attention through bright vibrant colors. As you go nearer, you see fine lines delineating the contours of furnitures. Interesting concept. Love the art direction and idea.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: