Design for diet

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This is definitely a cool way to go for hardcore dieters. ‘360’, a student driven project from Sweden’s Linnaeus University taps on the idea of giving discerning diet enthusiasts the ideal meal pack with just 360 calories. And not just meal packs, it also encompasses delicious desserts. Andreas Wikström, Erika Teljing and Hanna Mellin, the team behind this interesting work displays a nice flair of design. I personally love the packaging and how effective it is in directly gaining my attention as well as communicating across the product benefits. All you need to do is to simply heat it up and the meal is ready to serve. Simple, easy and effective.

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