I know this had been done awhile ago back in 2010, but the idea came as so original that I think it has never been contested in terms of creativity nor execution even to date. I love the idea that it sprout so much originality and relevant messaging through a simple use of purely markers. Brilliant perspective into seeing how things can evolve with just simple materials. A great example by Leo Burnett, UAE for Chevrolet. A starting point for brands to generate awareness.