An article on Mashable reports that Apple’s EarPods might feature heart rate and blood pressure measuring functions in the near future. More rumors surround this discovery with claims that Apple might have this new innovation as part of their future Apple wearable line. Most notably the iWatch. These were rumors from Secret, an anonymous app which sometimes feature juicy news that might not pass off true. Interestingly, if these rumors were true, it does make sense that Apple tied up their products with something that benefits their users.
Companies are tapping vigorously on functions within their organizations to create core competencies and developing them into an competitive advantage. Such is a great example of effective use of competencies where technology, design and strategy propel innovation. These features add value and improve the daily lives of people like you and me. And I think its a pretty smart and valid integration of functions. However, such innovations remain a novelty in today’s context still.