Truly these days when everything seemed so predictable and options so limited, we tend to adopt traditional risk adverse approaches when building brands. It is in such circumstances that the best option is indeed to create your every own media. Curb Media recently had London’s double-decker bus transformed into one gigantic mobile TV screen. With a whipping 36 meter screen, this is easily one of the most massive mobile TV screens ever. Interestingly, the bus was scheduled to rove around Covent Garden, embarking a 15-day tour in London. Best of all, there were both live and recorded event contents broadcasted. Together with really nice sound system by Curb Media, it turns out to be a fantastic experience. Outdoor activations when done right, yields tremendous results.