“Ahahahahaha” was the word I had when I saw this ad. A peculiar way of advertising where the usage of irrelevant yet amusing medium comes to play. What we are seeing here is a promotion for a show and train ticket offering coming from travel agency, Voyages-sncf.com. Through TBWA\Paris, they launch this weird and engaging campaign. I really love the upskirt and bus stop ads. Check them out.