Corporate Identity

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A post from Trend Hunter aroused my interest for graphic identity by how it significantly deviate itself away from the usual boring look and feel. The experiment was done on Wigan Little Theatre’s logo where Sam Lane attempted to reconstruct the logo by disassembling it and rearranging it into unique layouts. The result is something new altogether. By using the existing logo, bearing its equity, the new design is a play of the old one. Interestingly, design can sometimes be convoluted yet so simple and adaptable. Again, this might just be another example of how we can tap on design thinking for our daily work or routines.

“We are at a critical point where rapid change is forcing us to look not just to new ways of solving problems but to new problems to solve.” – Tim Brown.

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