Having lived in Singapore for the entire part of life, I have seen so much disparity between races here in this small tiny little island. The republic has went through phrases of racial campaigns and trying its best to bring harmony between the different races. While I have mixed feelings on how successful the efforts were, im quite certain this idea from Coke is pretty interesting. I have shared this exact same idea with several clients before but always get shunned off for being too outrageous. Im starting to believe that it does take a lot more courage for people to accept something beyond the norm. Rather, I think incremental steps would be a better way to bring on radical ideas. Still, this is a good idea to deliver the messages directly to the audience. Drone technology, ahh… finally someone gets it.