Ahem~ “dear mainland”, Duncan/Channon USA has done some really lay back TV commercial for beer company, Kona Brewing. What we see is two chilled blokes living the life completely quite the opposite of many of us sloggers in the office. What really resonates with me is how nice these ads actually emphasise the meaning of taking a break and relaxing those fingers at work. So much in brand to what Kona Brewing wants to relate to their audience, these work shouts out the brand in subtlety.
Zack Chia 