Shopping has become increasingly convenient. And that is extremely scary. While it is ubiquitous that online shopping is extremely convenient and easy, the next step of shopper marketing is ensuring it is less elusive to anyone at any given time. Comptoir des Cotonniers, a retail chain in Paris is taking on the approach to completely revolutionise shopping by making it more than just plain convenience. They are taking it another step higher by leveraging on locations outdoor. This idea of using billboard to execute direct shopping is almost immediate and powerful. PowaTag, allows us to make purchases almost instantly with just our phone. Through these ‘shoppable’ billboards, we can use BlueTooth or QR codes to access straight to our wallets and make purchase. Items purchased can be delivered almost within 48 hours. Perfect.