Work hard for the things you love. Coca-Cola’s recent initiative, ‘Happy Cycle’, brought that thought to live. This time round, the campaign seemed to drive a different message. However, their marketing efforts remained extremely engaging. We see people being invited to ride the bicycle in an effort to work off the calories to redeem a can of Coke. Whats interesting is the process in doing so. See how you can work off the calories and be rewarded.