BIG BIG thumbs UP to all the kick ass creatives in Ogilvy Beijing. This activation communicated a very important message in one of the most impactful approaches we have seen so far. People tend to be reminded when they are engaged mentally and physically. To a certain extent when an ad results in an action, it gives remembrance. This ad combines emotions and actions. And thats really clever execution. It successfully stunts the audience and captures their attention. Great work for Volkswagen.