Return home, son.

Nothing replaces motherly love. No hero that brave could bear to lose the love from their folks and loved ones. Advertising agency, Lowe-SSP3 Bogota, Colombia had recently did a campaign for the Ministry of National Defense Colombia to helped moms plead the return of their demobilised sons for christmas. The program was so heartfelt, it taps on the emotional aspect of many, especially their sons. Anything can really happen as long as we put our hearts and souls into it. The program, ‘You Are My Son’ took to the streets and TV with songs made through the sorrowful words of these moms. Such impactful yet enduring messaging. Thumbs up.