People need to understand that for something really groundbreaking, it is not just injecting pure creativity, there is an imperative need for unconventional content. Heineken’s social experiment, ‘Routine Interruptions’ placed thousands of people in a dilemma, in a decision making scenario. And I like decision making scenarios. You get people all cold feet and under stress while they attempt to make a really scary decision. In this case, the answer to an ultimate night out is simply picking up the phone, mustering up the courage to do exactly what the caller says. People get really scared when they don’t know what unfolds and this level of suspense is what builds the plot for this campaign. Excellent work there, Heineken.
I loved seeing extreme artworks that outrightly demands your attention. Seeing Eliza Bennett’s work, I cant help but agree with the message that “women’s work” isn’t light and easy. It can be rather arduous and most often or not, extremely stressful. Her interpretation is portrayed by a well-worn hand, stitched along the joints of her fingers. Naming this project as ‘A Woman’s Work is Never Done’, her idea was to communicate that low-paying jobs are not to be stereotyped as ‘women’s work’. She sews threads directly through her skin, depicting a worn and rugged pair of hands.
“The technique, I recall first applying to my hand under a table during a home economics class in school. I was totally amazed to find that I could pass a needle under the top layers of skin without any pain, only a mild discomfort.”
“Some viewers consider the piece to be a feminist protest, for me it’s about human value. After all, there are many men employed in caring, catering, cleaning etc… all jobs traditionally considered to be ‘women’s work’. Such work is invisible in the larger society, with ‘A Woman’s Work’ I aim to represent it.”
Finally!!! The day where robots would compete like gladiators brawling gallantly within enduring walls of the colosseum. Japan’s Prime minister, Shinzo Abe has decided to take robot battles towards a bigger magnitude! He announced to JiJi Press saying he has plans to hold an Olympics catered for robots by 2020. Despite efforts for Tokyo to hold its Summer Olympics in 2020, this new idea of Shinzo Abe should materialise as a separate event. Robot concepts like Gundam spun off from Japan as manga and animations, and it wont be surprising the nation has plans to drill out something as crazy as that.
Woah, you must be kidding. A wristband idea that cleverly connect us directly to the Internet by projecting information like time, calls, messages, emails or notifications from social media and other online sites onto our own flesh? Ritot has came out with a concept surrounding the smart-watch technology with projection features. While there haven’t been any physical prototypes yet, the company has amassed almost $375,000 on Indiegogo. This has got to be one of the most interesting tech gadget around. Considering Justin Timberlake’s movie, In Time, where you time literally being projected on human flesh, this is exactly what’s going to happen. The article on Mashable explains that Ritot taps on the pico projector to display content on top of our hands. There seem to be two models available. Interestingly, it is priced at a very affordable price of $120 and is estimated for delivery by early 2015. Definitely a tech piece that is going to rock the world soon.
I realise i do have a liking for billboard advertising, especially those that bring out the intended messaging through very creative means. Take domestic violence for example, I have seen tons of them done in a very statistical manner, direct and not interesting at all. You don’t grab a person’s attention, you don’t get to communicate anything at all. UNICEF’s recent billboard shows transitions between the day and the night. Just like violence at home, it usually happens during the night. Interestingly, this level of relevance is imperative in getting the right attention at the right time. It is reported that there are close to three million cases in the United States where children are abused badly. These ads brings awareness to people about violence at home, in the night where it goes pitch dark, it brilliantly casts a shadow of a horrifying figure attempting to strike the little kid. Interesting execution.
I refer to a post on digitaltrends with regards to the possibilities of Samsung coming out with a new smartphone incorporating an iris-scanning security feature. Thats what we call future technology! Obviously such feature is what we often see in the movies. As reported, a hint from a tweet published on official Exynos Twitter account gave it away. The image you see a hypothesis of such innovation coming our way. Seriously, what is Apple doing anyway? And to think im actually waiting for the new iPhone! Users are tired of the swiping action, we need something new. Of course im exhilarated by this news, though I do have my own reservations on the feasibility of such features. Remember the last time they implement new awesome features that didnt exactly work like they do on their videos? Apparently some new features from Samsung tends to less useful but technically exciting. The article speculates a possible installation of this interesting feature on the Galaxy Note 4. Lets keep our fingers crossed.
This is genius. Finally, we are seeing inking innovations come to live on actual execution. So, I have come across several products attempting to use such reactive paints that changes or unveils depending on its environment and I must say, such inventions to make things pretty has little or no relevance at all. This Heineken beer can’s hidden design not only extrudes beauty, it also has a reason for doing so. While the can illustrates a big iconic red star in the middle, the white lines around the icon actually unveils blue splashy vines of water designs when the can reaches a freezing temperature. What a wonderful idea that not only makes a it a joy to look at but also a valid reason for design. Created by Raison Pure, these designs are awesome.