An article on Mashable reports the recent partnership between Apple, Visa, Mastercard and American Express to formulate a digital mobile platform for all phone users to make purchase through their iPhones while they shop in stores. I guess its about time that this would happen considering there have been numerous digital wallet applications that have hit the market but yet to gain enough traction from their applications. Quite expectedly, the new iPhone come with NFC chips, creating the possibility for digital payments. While a lot have little success in this area, Apple has a considerably high change of gaining success. I do see a lot of innovative opportunities to tap on. Will you be comfortable to try out mobile payment through your phone?