To design with a purpose is something I often preach to my designers. Afterall, design is a solution and for that to manifest, there has got to be a purpose. Levis’ packaging for their Basics line has flaunt not just design, but the subtle intention behind those beautiful packagings. MAD Projects took on the challenge to create a special packaging for Levis’ undergarments, socks and clothing line. By instilling purpose behind each design, they were able to create something special for the 200, 300 and 400 series. Have a look at the pictures below. Pretty neat stuffs I would say. The 200 series boxes works as a match strike while the 300 series features a resealable packaging. Not only is 400 series design looking real swag, it is actually made of real wood paneling. How cool is that? I love packaging especially how designers can pack innovative ideas into them. Lastly, have a look at the Levi’s Basics socks which literally comes in a glass jar. Brilliant. Sustainability is the word.