One of the commonly used creative approach for outdoor advertising. The ‘bigger-than-life’ approach to create attention. McDonald’s restaurant in Sydney, Australia has executed a large scale stunt where they erect a giant size kid’s lunch box done up with vivid colours and an amazing facade! DDB Sydney headed the project and has implemented this outdoor activation to move around Australia. Major cities like Perth, Adelaide and Melbourne will see this big lovely lunch box hitting their streets! This surprise is actually another exciting pop-up restaurant to give McDonalds fans another interesting dinning experience.
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