Dont you just love these really creative digital videos? While the main bulk of the commercial appears to be quite standard, the last bit of the video is pretty fascinating. Mountain Dew developed this commercial for Super Bowl 2015, featuring a real-time Snapchat of the actual story plot. Viewers can click on the items within the frame and accessing different story plots. Clients are often doubtful of the effectiveness of such work, questioning its ability to convert into tangible results. This is where digital videos are not only consumed passively, but also engages and communicates with its viewers. Very innovative and effective.