We have seen how fashion retailers market their products the conventional way. Have you seen how clothes are marketed through digital engagements? Bonpoint, French luxury clothing had the idea of doing an engaging ad. With the idea of creating a digital and fun game, they introduced the peekaboo game. The interaction between the computer’s webcam and the microphone allows the user to play a peekaboo game. The children are outfitted with really interesting clothes. All you need to do is peekaboo! Check out the video!

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