VW has pulled off a couple of very unique and innovative campaigns in the past. As brands move towards engaging their audience, they aim to build content as well. Content that is unique to every individual. Like what Ali BaBa’s founder, Jack Ma had said, it is vital that companies now strive to build consumer data. Something of which brands these days yearn to obtain from their consumers. Akin to this VW initiative, the “Unleash Your Golf Rrr” allowed users to create their every own videos with their voice. Through voice recognition, they records it and produces a really cool film. All that unique to yourself. Try it here.
Couldn’t agree anymore that this is one fxxking brilliant execution! Good work here by Graubünden tourism. I mentioned before a number of times the importance of having an engaging platform to communicate your message and this is clearly another example of how unique stunts can be effectively pulled off. Imagine a talking billboard that corresponds with you LIVE and actually invites you on a trip! Through the use of an interactive screen, Graubünden tourism was able to capture the attention of the public. By having a man in the mountains, they load up a real time camera and had him interact with the public. He invites them to a challenge and the person with the best yodel gets a free ticket to the mountains. Truly amazing.
Things are starting to wind up a bit since my last post on Arnold Schwarzenegger with him meeting fans on the streets. Here, we have a similar stunt but one with a heartwarming agenda. Johnny Depp dresses up as Captain Jack Sparrow visiting the sick children in Brisbane hospital. How much more awesome can it get? If Johnny visits us here in Singapore, it would stir up a storm I guarantee that! He brought smiles and joy to the beautiful children with his very existence and his quirky humour. Aside from the outlandish dressing as Sparrow, his accent and personality as a pirate brought so much imagination to the kids. What a fantastic opportunity for the children and a magnificent act of benevolence.
I have to admit Im a huge fan of the campaigns by W+K, Netherlands, and their recent campaign for Nike women does live up to my expectations. These short clips featured athletes with very strong determination. The negative thoughts running through their mind gets decimated almost immediately. And I believe the power of positivity is one of the main driving force for success. Remember, success don’t come easily, so do not let your negative thoughts push you over. Stay strong. Believe in yourself.