VW has pulled off a couple of very unique and innovative campaigns in the past. As brands move towards engaging their audience, they aim to build content as well. Content that is unique to every individual. Like what Ali BaBa’s founder, Jack Ma had said, it is vital that companies now strive to build consumer data. Something of which brands these days yearn to obtain from their consumers. Akin to this VW initiative, the “Unleash Your Golf Rrr” allowed users to create their every own videos with their voice. Through voice recognition, they records it and produces a really cool film. All that unique to yourself. Try it here.