Do not underestimate the power of traditional media. If used correctly, the impact it generates can be extremely viral. Honda recently curated this very cool animation which documents their long heritage of innovation. With almost six decades worth of history to cast, the automotive brand calls upon a huge pool of recognised animators to whip out a truly awesome animation comprising copious amount of illustrations. This video project, “Paper”, is the work of 3,000 hand-drawn illustrations being stitched together by stop-motion. It documents the long heritage of Honda by bringing the audience through a journey of their technology and products from the beginning to now. Very captivating.
Check out the making of this video:
Under Armour produces some of the most durable yet comfortable sports apparels. Their campaigns and ads features famous sportsmen and celebrities all the time. I remembered back in my university days, we had to study Under Armour and how it strategically expand its business through innovation and branding. A company robust in not just its internal processes but determined in marketing with a vision. Their current campaign by Droga5, the “Rule Yourself Campaign”, features Tom Brady in his relentless spirit to be the best. Brady is probably one of the finest specimen who showed great talent from where he was to a four-time Super Bowl champion. I like how the advertisement showed Brady repeating “Every single day”, focusing on the importance of building your success bit by bit towards your eventual goal. Very cool ad.
I have seen engaging billboards that moves and interacts with the public. But this one beats the roaming food trucks or mobile advertising trucks. This is actually one hell of a truck from Kagulu, a Taiwanese company in the automotive business. Their truck parks beside you and scans your vehicle. A huge projection screen then reveals your vehicle’s manufacturing date and its current price! So it either prompts you to change to a new ride or post a positive comment on your current one! While some people might find this a rather sensitive data to reveal, its actually a rather innovative and creative execution. Nice idea but we really do need to consider business practicalities and ground sentiments. With these factored in, it would definitely be a brilliant initiative.